Global Perspectives on the Strategic Role of Marketing Information Systems

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Global Perspectives on the Strategic Role of Marketing Information Systems

Jose Melchor Medina-Quintero, Miguel A. Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez

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Global Perspectives on the Strategic Role of Marketing Informa...Jose Melchor Medina-Quintero, Miguel A. Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez

Jose Melchor Medina-Quintero, Miguel A. Sahagun, Jorge Alfaro, Fernando Ortiz-RodriguezPublished 20231 title views

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Publisher	IGI Global
Search language	english
ISBN_13	978-1-668-46594-3 primary

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