Loading edition detail...
Preparing this view.
David M. Raab
Reviews the complete process of a successful marketing measurement project.
| Publisher | Rācom Communications |
|---|---|
| Pages | 291 |
| Search language | english |
| ISBN_10 | 1-933-19914-8 primary |
| ISBN_13 | 978-1-933-19914-6 primary |
Publication-specific alternatives linked to the same work.