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Nirmalya Kumar, Jan-benedict E. m. Steenkamp
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| Edition | 1 edition |
|---|---|
| Publisher | Harvard Business School Press |
| Pages | 270 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 1-422-10167-3 primary |
| ISBN_13 | 978-1-422-10167-4 primary |
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