Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Upendra Singh Panwar, Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

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Cover for Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Upendra Singh Panwar, Upendra Singh Panwar, Raj Kumar, Nilanjan RayPublished Apr 11, 2016cover on file

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Publisher	Business Science Reference, IGI Global
Pages	492
Format	hardcover
Search language	english
ISBN_10	1-522-50143-6 primary
ISBN_13	978-1-522-50143-5 primary

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Handbook of Research on Promoti...Upendra Singh Panwar, Raj Kumar, Nilanjan Ray
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Upendra Singh Panwar, Raj Kumar, Nilanjan Ray | IGI Global | 2016
Handbook of Research on Promoti...Upendra Singh Panwar, Raj Kumar, Nilanjan Ray
HO
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Upendra Singh Panwar, Raj Kumar, Nilanjan Ray | IGI Global | 2016