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A. Jerome Jewler
"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
| Edition | 10th ed. |
|---|---|
| Publisher | Wadsworth, Cengage Learning |
| Pages | 328 |
| Search language | english |
| ISBN_10 | 1-424-06907-6 primary |
| ISBN_13 | 978-1-424-06907-1 primary |
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