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David E. Morrison
Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
| Publisher | University of Luton Press |
|---|---|
| Pages | 256 |
| Format | Paperback |
| Search language | english |
| ISBN_10 | 1-860-20540-2 primary |
| ISBN_13 | 978-1-860-20540-8 primary |
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