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George Horace Gallup
Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
| Publisher | Microfilming Corp. of America |
|---|---|
| Pages | 35 |
| Format | Unknown Binding |
| Search language | english |
| ISBN_10 | 0-667-00239-1 primary |
| ISBN_13 | 978-0-667-00239-5 primary |
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