Consumer Behavior and Marketing Strategy

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Consumer Behavior and Marketing Strategy

J. Paul Peter, Jerry C. Olson

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J. Paul Peter, Jerry C. OlsonPublished April 20045 title viewscover on file

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Edition	7th edition
Publisher	McGraw-Hill
Pages	578
Format	Paperback
Search language	english
ISBN_10	0-071-11177-8 primary
ISBN_13	978-0-071-11177-5 primary

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