This practical guide provides comprehensive advice for organizing and managing trade shows, fairs, and exhibitions. Written for both exhibitors and organizers, the book covers the essential aspects of planning successful professional events, including marketing strategies and advertising sponsorship considerations. The authors draw on their expertise to offer actionable guidance for navigating the complexities of event management in a professional context. First published in 1997, this resource serves as a valuable reference for those involved in the business of organizing public exhibitions and commercial events.

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