How Customers Think

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How Customers Think

Gerald Zaltman

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Gerald ZaltmanPublished February 21, 2003cover on file

Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.

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Publisher	Harvard Business School Press
Pages	352
Format	Hardcover
Search language	english
ISBN_10	1-578-51826-1 primary
ISBN_13	978-1-578-51826-5 primary

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