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Angela Goddard
This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.
| Publisher | Routledge |
|---|---|
| Pages | 134 |
| Search language | english |
| ISBN_10 | 0-415-14598-8 primary |
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