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Preparing this view.
Preparing this view.
Adrian Palmer
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
| Edition | 6th ed. |
|---|---|
| Publisher | McGraw-Hill Education |
| Pages | 525 |
| Search language | english |
| ISBN_10 | 0-077-12951-2 primary |
| ISBN_13 | 978-0-077-12951-4 primary |
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