The book *Paul Brand - Arnfinn Bø-Rygg - Stein Rønning* is a new way of presenting art and aesthetic theory. Two artists and one author each present images and text, which are original to the book and only exist in and for the book. This is not artwork reproduced to fit into a book; the book is artistic expression itself. Three different contributors give three different suggestions/answers to the question: what is a picture? The pictures point to the text, the texts back to the pictures. But the text does not label the pictures, does not force them into the framework of the language. Text and image touch, collide, comment, destruct and reconstruct themselves and each other by moving in and out of each other's spheres. The texts and the images reflect on their own genesis and confront the issue of "what is a book?", posing simultaneously the question of all art itself - "what is art?"