What motivates people is an important consideration for captains of industry, commerce and the public sector – in fact anyone who works with other people – since people are central to the success of organizations. Leadership and Motivation explores the subject in depth. Leadership guru John Adair reassesses the theories of Herzberg and Maslow – still the major contributors to our understanding of motivation – in the context of Action-Centred Leadership – the concept pioneered and developed by the author. Central to the book are the Fifty-Fifty Rule and the Eight Key Principles of Motivating Others. With the Fifty-Fifty Rule, Adair states that half of a person’s motivation comes from within and half is due to their environment – especially the leadership they encounter there.