Liquid crystals are aiming high. To date, they have nestled in flat terrain: First and foremost in displays for flat screens, tablets and smartphones. Now they are all set to conquer new levels: higher ones. For example, in high-rises and building façades. And not primarily in the form of displays but in windows. Liquid crystal windows (LCW) are based on new technology called Licrivision. Liquid crystal mixtures of this brand transform windows into elegant, intelligent and energy-saving modules. They provide completely new design options and eclipse customary sun-shading systems.