My approach in Contemporary Economics is to remind students how much they already know since they make economic decisions every day. Never has there been a better time to learn economic principles. As the world grows more competitive, your students need the market advantage that economic insight provides. I use timely, relevant examples to stimulate student interest. My explanations of economic theory, economic events, and economic institutions include not only examples, but also anecdotes, analogies, parables, case studies, facts, statistics, photographs, web links, questions, graphs, tables, exercises, and other vehicles that keep the presentation fresh and lively. I show students how economic theory helps them understand a changing world. - From the author.