We've entered an exhilarating new era of self-invention. With access to new resources, technologies, and connectivity, you no longer have to rely on traditional channels to craft an incredible career. But surviving and thriving in this new landscape requires a highly proactive approach. Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest. About 99U 99U is Behance's effort to deliver the ?missing curriculum? that you didn't get in school, highlighting best practices for making ideas happen. We do this through interviews, articles, and videos on our Webby Award-winning website at 99u.com, our annual 99U Conference in New York City, our bestselling book Making Ideas Happen, and our ongoing 99U book series, which includes Manage Your Day-to-Day and this book, Maximize Your Potential.