"Complete with memorable contributions from John McCain, Newt Gingrich, President George W. Bush, and others, The Right Words is a veritable gold mine of Republican and conservative political theory, strategy, and action delivered by the party's most outstanding leaders. Hall's careful analysis of the technical elements that make each of these masterful presentations so effective will be particularly useful to anyone interested in public speaking, communications, or advocating for a political cause."--BOOK JACKET.