Marketing Dynamics
Work detail
Explore the field of marketing with Marketing Dynamics. This text is innovative, challenging, easy-to-read, and fun to use. Vivid explanations and classic examples help you learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the four Ps: Product, Place, Price, and Promotion. The influences of technology and the Internet are illustrated throughout the text. Marketing impacts the success of every business, and the knowledge of marketing will enhance any career. Let Marketing Dynamics sell you on the exciting and dynamic world of marketing! - Back cover.
Overview
Shared work-level identity and catalog context.
Contributors
People credited with this work in the active catalog.
- Open Author
Cindy Quinlan
- Open Author
Cynthia Glendall Basteri
- Open Author
Brenda Clark
- Open Author
Jennie Sobel
- Open Author
Cynthia Gendall Basteri
- Open Author
Michelle Walker
- Open Author
Jessica Pegis
- Open Author
Jane Coe
- Open Author
Brenda Clark
- Open Author
Chris Gassen
- Open Author
Michelle Walker
- Open Author
Greg Gregoriou
Editions
Publication-specific versions linked to this work only.
- Image source: Open LibraryMD
Marketing Dynamics
- Image source: Open LibraryMD
Marketing Dynamics
- Image source: Open LibraryMD
Marketing Dynamics
- MDMarketing DynamicsCindy Quinlan, Brenda Clark, Cynthia Glendall Basteri, Chris Gassen, Michelle Walker
Marketing Dynamics
- MDMarketing DynamicsBrenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
Marketing Dynamics
- MDMarketing DynamicsCynthia Gendall Basteri, Brenda Clark
Marketing Dynamics
- MDMarketing DynamicsGreg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri
Marketing Dynamics
- MDMarketing DynamicsJane Coe, Cynthia Gendall Basteri, Jennie Sobel
Marketing Dynamics