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Cases on branding strategies and product development

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Cases on branding strategies and product development
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Sukhvinder SinghSarmistha Sarma1 editions

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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2 credited authorsSearch language english

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  • Sukhvinder Singh

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  • Sarmistha Sarma

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