When headhunter Fabrice Valantine faces a smoking ban at work, he decides to undergo hypnotherapy to help kick the habit. At first the treatment is a success but, as the stresses of daily life begin to overwhelm him, he can't help lighting up again. To his great distress, he finds that smoking no longer offers him the ecstatic release it once did. Until, that is, he stumbles across a criminal way to recapture that intense nicotine joy.