Never before in history has a medium has so radically changed society and culture as digitization and the Internet have. This development has also brought forth a new art movement: media arts. This publication traces this explosive development in Switzerland since the mid-90s. It addresses on the one hand the most important artistic strategies--sound and video art, Internet art, hacking, mashup and remix, do-it-yourself, robotics and machine art as well as purely conceptual approaches--and, on the other hand, also the role of promoters, festivals, universities and art galleries and exhibition spaces.