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Corporate creativity

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Cover for Corporate creativity
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Sam SternRobinson, AlanFirst published 19972 editions

Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

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First publish date 19972 credited authorsSearch language english

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  • Sam Stern

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  • Robinson, Alan

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