"Commercial and trade show exhibits are more than merchandise showcases. A trade show exhibit must do more than provide an environment for the product's presentation. The total design has to sell the brand name and brand image of the firm exhibiting." "This book features over 80 different exhibits and 25+ color photos - the work of top exhibit designers. Many are prize-winning exhibits selected from trade show venues across the U.S.". "The book is divided into sections predicated on the square footage starting at 300 sq. ft. and going up to 45,000 sq. ft."--BOOK JACKET.