Accidental Branding

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David Vinjamuri2 editions

Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.

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David Vinjamuri
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Image source: Open Library
Accidental Branding
David Vinjamuri | Wiley, John Wiley & Sons | March 21, 2008
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Accidental BrandingDavid Vinjamuri
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Accidental Branding
David Vinjamuri | Wiley & Sons, Incorporated, John | 2008
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