Relationships between changes in industrial advertising and promotion expenditures and changes in market share

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Relationships between changes in industrial advertising and promotion expendi...

Paul Farris2 editions

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Paul Farris
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Relationships between changes i...Paul Farris
RB
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
Paul Farris | Marketing Science Institute | 1976
Relationships between changes i...Paul Farris
RB
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
Paul Farris | Marketing Science Institute | 1976