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Financial aspects of marketing

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Cover for Financial aspects of marketing
FA
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Ruth A. SchmidtHelen Wright1 editions

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.

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2 credited authorsSearch language english

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  • Ruth A. Schmidt

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  • Helen Wright

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