In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool - a winning logo - through that vital communication principle, credible persuasion. The Power of Logos, the first instructional book ever published on the subject, offers concise yet complete lessons on how to plan, develop, evaluate, and implement effective logos. Showcasing hundreds of logos, this visually stimulating book provides up-to-date case studies and valuable how-to information for graphic designers, students, marketing directors, and business owners alike. The Power of Logos will prepare you to design a trademark that will work as well painted several feet high on a billboard as it will embossed on a business card, printed on a product label, sewn on a uniform, or flashed across a television or computer screen, right into the 21st century.