This book offers a major reconceptualization of the term "audience," one which involves a landscape, including the landscape of a given audience - situated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional "discourse analysis," the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.