Mr. Viegener relates the history of his family's business from a small organization founded by his father to a major industry in Argentina, and its takeover of other manufacturing businesses. He discusses the benefits and pitfalls of family-owned companies that decide to internationalize and corporatize their internal structure. Mr. Viegener also talks about his vision of corporate social responsibility and the importance of emphasizing local concerns over shareholders' interests. His view of his company's success involves a close relationship with employees and their professional development.