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Contemporary perspectives for strategic market planning

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Contemporary perspectives for strategic market planning
CP
Vijay MahajanP. Rajan VaradarajanRoger A. KerinRoger A KerinFirst published 19902 editions

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First publish date 19904 credited authorsSearch language english

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  • Vijay Mahajan

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  • P. Rajan Varadarajan

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  • Roger A. Kerin

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  • Roger A Kerin

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