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Toward a Better Understanding of the Role of Value in Markets and Marketing

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Toward a Better Understanding of the Role of Value in Markets and Marketing
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Naresh K. MalhotraRobert F. LuschStephen L. Vargo1 editions

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3 credited authorsSearch language english

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  • Naresh K. Malhotra

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  • Robert F. Lusch

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  • Stephen L. Vargo

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