Men may design women's hats or sell them cars but when it comes to the subjects that reach deep into the heart of the home, women believe women. That is the key to Women On Television. Many books have been written on television but few have covered the details of planning programs for home audiences. This manual is designed to answer at least in part the numerous queries about television from women whether viewers, program producers or eager students planning a career. Written primarily for those interested in educational TV, this handbook also considers those who anticipate working in the commercial studio. For the educator and the student still in the anticipation stage of television there are suggestions on program planning, script writing, visuals, costumes and set designing. The demonstration, a favorite program format, is presented in detail, TV style. The great demand for food and equipment programs brings the studio kitchen into focus. Its special TV design is considered along with that of the demonstration tables. Teachers will find help from those who have pioneered in using this new medium as a classroom device. Experienced educators in elementary, secondary school and from the college level share their television techniques. The home viewer makes her contribution to this effort by serving as critic. Through research surveys and her own letters she tells what she and her neighbor like and believe. These studies will be helpful to program planners. In answer to the big question, "How do I get on TV?", the experts again have the answer. The brief background sketches of leading home economics television workers have convincing proof that television is not all glamour. Women On Television will serve as a clearing house of ideas from those who have tested this new form of communication. - Foreword.