"In today's global business community, there is no single best approach to management: each culture has its own way of building relationships, motivating employees, negotiating, and working. Those who venture into unfamiliar cultures without a clear understanding of these differences will have little success in communicating, let alone furthering, their organization's interests abroad." "In Riding the Waves of Culture, Fons Trompenaars examines, compares, and contrasts various global cultures, revealing how their intrinsic values and beliefs typically impact business interactions and influence business behavior. This enlightening book also shows how and why the so-called universal management approaches - TQM, employee involvement, and others - can work well in one culture ... and fail miserably in another."--Jacket.