"In Trusted Partners, internationally recognized alliance expert Jordan Lewis draws on four decades of advising the managing alliances to show - for the first time - how to build and sustain trust between and within organizations." "A comprehensive and multifaceted analysis of trust, Trusted Partners shows how to develop, manage, measure, improve, or repair this important dimension of every business relationship.". "Concluding Trusted Partners is a section entitled "Tools for Trust." This practical, easy-to-use reference guide covers in depth all the key aspects of trust - from measuring trust and using alliance ethics to sharing know-how and benefits, working with attorneys, and choosing the best alliance structure."--BOOK JACKET.