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Seeing What's Next

Using Theories of Innovation to Predict Industry Change

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Clayton M. ChristensenErik A. RothScott D. Anthony1 editions

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

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3 credited authorsSearch language english

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  • Clayton M. Christensen

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  • Erik A. Roth

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  • Scott D. Anthony

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