How do drama serials communicate development goals and achieve dramatic impact? What is involved in translating storyline, s such as those from the BBC's longest running radio soap opera, The Archers, for diverse local cultural contexts? Can drama serials bring about positive social change? This book offers unprecedented insights in to the production and consumption of a range of popular radio and television drama serials, broadcast in places as diverse as Afghanistan, Burma, Cambodia, Nepal, Pakistan, India, Nigeria, and Rwanda. It brings into dialogue the perspectives of the creative teams who make 'dramas for development', the donors who pay for them, and the audiences who consume them. It also highlights the crucial role of audience research as a tool for making drama and as a resource for translating cultures.