This beautiful, hip guide to the world of coffee is brought to you by New York City's popular connoisseur coffee chain, joe. Join owners (and siblings) Jonathan and Gabrielle Rubinstein as they welcome you into the tight-knit international specialty coffee community of committed growers, buyers, roasters, entrepreneurs, baristas, and drinkers. Their mission: to source, purchase, roast, serve, and drink the world's finest coffees. By explaining how exemplary coffee is produced -- and revealing the actual brewing techniques used to create great coffee at home -- this fully illustrated book provides all you need to explore and enjoy the vast world of coffee. "I certainly don't want to get too political or preachy about it, but I hope that with the next cup of coffee you consume, you put just a bit more thought into where it came from and think about all of the people who had a hand in getting it into your cup." --Amanda Byron, vice president and director of coffee at Joe - Inside flap.