"The doors are swinging wide open to increased business opportunities with China, especially after China's entry into the World Trade Organization and Beijing's successful bid for the 2008 Summer Olympic Games. A potential "Gold Rush" era - between China and America, especially - is imminent. But the Western and Eastern worlds could not be more different. How can businesses capitalize on these opportunities?" "Beyond the obvious language barriers are more delicate cultural differences that can make or break a deal. Readers will benefit from author Charles Lee's lifetime experience as a thoroughly bicultural Chinese-American conducting business in both China and the United States. From his unique perspective, Dr. Lee unlocks the secrets behind successful East-West business." "In more than 20 informative and entertaining chapters, readers will find a thoughtful survey of historical, social, political, and economic factors affecting China's business climate. Lively narrative compares differences in East and West on a wide range of topics - profit, competition, contracts, conflict of interest, and organizational structures, among many others." "Cowboys and Dragons also includes a brief appendix with quick tips for many common daily activities in China - dress codes, dining and foods, traveling, and many more areas - that will steer a novice from committing clumsy social gaffes."--Jacket.