When the grave of the legendary King Arthur is discovered in the West Country, Nick Madrid and trusty companion Bridget Frost can't resist going in search of Camelot themselves. But instead of chivalrous knights, they find rival heritage-industry marketing men willing to go to any lengths to make money from the discovery. Cue Camelot casinos, Avalon theme parks, medieval Excaliburger banquets, and a frenzy of feuding archaeologists as the tourism and heritage industry goes loopy for Lancelot and company.