"LOVEFilm, the online movie rental service, are a real internet entrepreneur success story. Initially a small online startup, LOVEFilm now reachs nearly 2 million customers in five countries. This is the story of how one guy took his online business idea and turned it into a multi-million pound enterprise. Written in a unique and engaging style with film at the heart of the character of the book, this is an essential read for anybody who wants to start and grow a business and more specifically how to do that in the fast growing tech industry ... or any industry which is seeing exponential growth. An internet entrepreneurial success story - how LOVEFilm CEO Simon Calver took his business idea, made it a multi-million pound success and sold it to Amazon for £200m How to stay ahead of the curve in a rapidly changing and growing industry How LOVEFilm have had to constantly adapt to stay ahead of fierce competition from Sky, Virgin and now Netflicks "--