Michael Eisner-chairman and CEO of the Walt Disney Company-is among the entertainment industry's most dynamic and creative leaders. Like Lee Iacocca and Bill Gates, Eisner is a brilliant executive who has led a company from marginality to market dominance. With candor and insight, Eisner describes his successes, his well-publicized failures, and the personality struggles he has faced. As he does so, we learn the principles that have guided his career: Suggesting the impossible extends the possible; good creative instincts are meaningless unless you act on them; success tends to make you forget what made you successful in the first place; find out the bad news first-the good news rarely requires immediate action; the key to any creative venture is the idea-the basic concept stripped of any other considerations-everything else is secondary. As Barry Diller, chairman and CEO, USA Networks, Inc said: If you want to understand-really understand-how to succeed in business, buy this book and read every word.