Discovering Data Mining is for business people, data analysts, and strategic planners faced with such questions as what is data mining, and how can it work for my organization? Who else is using data mining today and what is the payback? Which tools will help me build my own data mine? How do I get started? Taking a practical, real-world approach, Discovering Data Mining uses actual case studies to answer these and other questions. It covers existing business applications in marketing, risk management, and fraud control and previews emerging uses of data mining. In addition to providing scenarios for using IBM's Intelligent Miner, a powerful new data mining tool kit, the authors take you through the crucial steps of the data mining process.