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Image source: Open LibraryEmanuel RosenItamar Simonson2 editions
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
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2 credited authorsSearch language english
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- Open Author
Emanuel Rosen
- Open Author
Itamar Simonson
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