"In America today, it appears as if most teenage girls have always been immersed in their own consumer culture. Shopping for the latest fashions, CDs, and cosmetics, or taking in a movie at the multiplex all seem like a powerfully stereotypical part of the teen girl experience. Yet this was not always the case. Only after World War I did pundits, marketers, and manufacturers start to acknowledge a distinct stage between girlhood and womanhood. Drawing on examples from fashion, beauty, music, and movies, and looking at everything from diaries to yearbooks, advertisements, and magazines, Some Wore Bobby Sox takes an in-depth look at how teenage girls helped to shape an evolving consumer culture geared specifically toward them. This cultural history will change the way readers think about American popular culture, consumer culture, and the experience of teenage girls in the twentieth century."--BOOK JACKET.