Authenticity

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James H. GilmoreB. Joseph, II PineJames H. GilmoreFirst published 20072 editions

The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

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First publish date 20073 credited authorsSearch language english

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James H. Gilmore
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B. Joseph, II Pine
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James H. Gilmore
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