Are the Chinese people unique? How can we compare the Chinese with other groups? Are the Chinese more concerned with "face" than other people? How can we explain the relative academic success of immigrant Chinese students? What is the impact of learning an ideographic script on the Chinese people's way of thinking and perceiving? Are the Chinese more or less family-centered than other national groups? How can we understand Chinese negotiating techniques? Questions such as these have long fascinated people with an interest in China. In this book Michael Bond, a western psychologist, draws on nearly twenty years' experience of studying the Chinese people to provide insights which will be valuable to westerners and Chinese alike. Clear, concise, and free from jargon or technical language, this is the book for anyone who wants to understand Chinese people, whether for day-to-day social interaction, teaching, counseling, or for business dealings.