"Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century." "Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson - academic institutions, cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets for the greater public good."--Jacket.