"Maister, Green, and Galford enrich our understanding of trust - yet they have also written a practical book. Using their model of "The Trust Equation," they dissect the rational and emotional components of trustworthiness. They detail five distinct steps you must take to create a trust-based relationship. Each step - engage, listen, frame, envision, and commit - is described in distinct chapters. The book is peppered with pragmatic "top ten" lists aimed at improving advisors' effectiveness that can be put to use instantly. It also includes a trust self-diagnostic in the appendix." "This book will be welcomed by the inexperienced advisor and the most seasoned expert alike."--BOOK JACKET.