MEDIA STUDIES. In NOW FOR THEN, guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the Internet, decode cyberspace, and guide you through the innovations of the revolution we are all living through. This is not a book for geeks. NOW FOR THEN is for everyone who wants to truly understand the modern world, to no longer be confused by the changes in society, business and culture, and to truly prosper in the coming decade. 'An easy-to-read analysis of some of the key cultural and technological changes of the 21st century...' Press Association.